Welcome to 2026 - it's bound to be Incrediball!

And do you fancy a year's worth of Incrediballs...?

Kia ora and Happy New Year!

I hope you had a good break, if you got one, and that you didn’t get too lost in the wilderness of ‘goochmas’. Yeah. That’s now a thing. Lovely.

Mine involved watching B-grade horror movies with my dad, putting Christmas hats on the animals (mixed feelings from their side), extremely competitive violent water volleyball, and being in bed by five past midnight on NYE.

Which feels about right considering this is going to be a big year.

But you’re not actually here for my holiday recap.

You’re here for the balls! Because in just a few weeks this rollercoaster of a project becomes a real thing you can order, drink, and have opinions about. And we really, really want your opinions. The next few months are all about understanding what works, what doesn’t, how you use them, what ideas you might have, and whether this was all just a terrible idea and I should have stuck to knitting. (Though I suppose I would first have to learn how to knit.)

A big thank you to everyone who managed to get their hands on some balls and sent us some feedback. If we truly want to grow this company into something that changes another industry we need to make sure they’re as brilliant as possible.

If you have tried them and want to leave us a review to kick off the new website, please feel so welcome to do so here 😇

The reviews are a balm to my soul (if I may be so poetic). We’ve been at this so long it’s at the point where I’m wondering if it’s just me that thought this was a good idea. And it’s so unnerving watching people try them for the first time. I watch them so intensely to try and read their microexpressions I think I might come across as a bit… odd. At least when I ran Ethique people couldn’t try shampoo bars right there in front of me.

So where are we at?

Right now we’re planning our launch events, adding the final flourishes to the website, making all the sodding add-ons work and triple-checking all of the other things. So many things. Little tiny decisions like ‘what size logo should we print on the courier labels’, ‘should we do pre-orders’ and ‘should the website font be serif or sans-serif’?¹

Seemingly tiny details perhaps, but I’m a big believer in building a brand that lasts and changes an industry, rather than just a business and these little details matter.

In a week or two we’ll be putting the call out for some ballbreakers² - people who enjoy finding weaknesses in websites and want to help us break ours in order to fix it.

We are also looking for a few people (based in Ōtautahi Christchurch) who might want to feature in some short videos on our website… for a year’s supply of Incrediballs of course. More on this soon, but if you’re keen, make yourself known in the comments 🙋🏻‍♀️

Plastic is the worst.

Is it though?
I know a lot of people buy drinks in glass bottles as it feels like a better choice than a plastic bottle. Now, I don’t want to add to any consumer guilt (it’s not only unfair but also unhelpful) but glass is almost always the worst choice… Sorry! I did a lot of research on this and made a podcast episode on it last year. You might find it interesting that glass isn’t always greener.

And finally, if you missed the news on our socials, we’ve just made our latest hire.

Meet Dora. Short for Adoraball.

Dora is a 3 month old Bull Mastiff and the greatest dog in the world.

She’ll be joining the content team (see below for an example of her first selfie) and will no doubt make regular appearances. On a more serious note, Incrediballs are not made for doggies, so whilst this is a cute photo I will absolutely milk for marketing purposes, there were no balls inside.

Over the next few weeks, we’ll be back in a regular rhythm here and on social. Well we intend to be, but it almost never works out like that and now that I live with a piranha with a bizarre sleep schedule I suspect sticking to a schedule might be slightly tricky. We do what we can.

We’ll be talking about the drinks industry because we’ve learned some things that are slightly enraging, like how it is we ended up with single-use everything, why people think recycling is the answer and that bottled water is healthier than tap (it almost never is). We’ll also be answering more questions about how Incrediballs work, how many you should use (no, it’s not one ball per drink, though if you are that person who has fond memories of diluted raro go for your life), and eventually sharing details about those launch events. Perhaps crochet and cocktails.

Have an Incrediball week,
Brianne, Ella, Dora & the Incrediballs team!

1. Sans-serif for sure. And did you know serif means ‘feet’? So fonts are categorised by those with feet and those without and I think that’s adorable.

2. *I cannot tell you how much I love this company name. There is no end to the puns and yes I know people think it’s childish, but frankly we can all do with a little lightness every now and then.