We have been withholding information... 🤭

So here are some incredi-basics: balls, booze, and other important details...

Kia ora ballers & happy Feb! We had to mark the occasion because of course it’s launch month 🥳
There is a lot going on behind the scenes and I promise we’re not being coy on the exact date for a reason… it’s not just to be difficult. The next email from us will contain dates… so keep an eye out.

If you follow us on Instagram, you might have seen that I asked Mum what she’d do differently if she were CEO. Turns out what I thought was obvious… was not 🥲

After I took a deep breath while she laughed (pictures below), it did make me wonder - what other glaringly obvious questions have we forgotten to answer?

So, let’s run through some Incredi-basics.

You haven't seen the breakup of a family yet... but it's early days

Is it one ball per drink?

Nope.

Incrediballs are adjustaball. More balls = stronger flavour. Fewer balls = just a subtle hint. Unlike pre-bottled drinks, you decide exactly how your drink tastes - and you don’t throw any glass or plastic away afterwards.

Balls-to-the-wall full-flavoured drink
10 balls in ~350ml water

Flavoured water
5 balls in ~350ml water

Flirting with flavour
2-3 balls in ~350ml water

Start there or ignore us completely and go wild. But tell us where you ended up as we want to know how you Incrediball.

There’s this handy scale on the box too.

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Can you use Incrediballs with alcohol?

Absolutely.

They make an excellent mixer and work beautifully in cocktails. Just don’t go straight in with neat spirits - add a bit of water so the balls can dissolve properly.

They will eventually dissolve without water, but Holy Balls, Batman, it would be strong.

Once they’re dissolved, add your ice, spirits, your little slices of fruit or herbs - whatever your heart desires. We are very much pro-experimentation, especially if you report back to us. And yes, there will be bonus points if we get to see pictures of your creations (once we have that loyalty program up and running…).

Ooohh cocktails

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Incrediballs are sugar-free - so do they contain sweeteners?

Yes. Because without sugar or sweetener, drinks would taste like sadness. And there’s enough of that going on in the world at the moment.

Taste is personal, so we use different sweeteners across different flavours to try and cater for everyone. For this first launch, we’re using stevia and sucralose. We have experimented with others like monk fruit and so far they’ve been dreadful. You’ll notice most monk fruit sweeteners are actually 99.5% erythritol and there is a good reason for that.

So, Crisp (not crispy) Pear & Tart Grapefruit are sweetened with stevia. I promise they’re not bitter. Well okay the grapefruit is because grapefruits are bitter. But that was intentional.
Classic Cola & Tangy Orange are sweetened with sucralose which makes them have have a real depth of sweetness - which you expect from a cola.

And yes, I did know sucralose would put some people off. There’s a lot of fear-mongering and misinformation out there about it, which is actually kinda odd, given how consistently scientists have found it to be safe over decades.

To be clear: we don’t put anything in our drinks without doing our homework - and a lot of it! I take safety and quality extremely seriously, alongside our lab team - who are also scientists. Much more qualified and much cleverer scientists than me, so you can have a bit of faith.

If you want to see how we came to these decisions, including the evidence behind them, I’ve written a full article on the science of sucralose (and why it’s fine) here.

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What else is in them?

I’m going to break this down for you in a video shortly. But basically stuff that makes them dissolve, like sodium bicarb (baking soda) and citric acid, natural flavours, natural colours, nicotinamide (remember that one here?) and B12.

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Where can we get them?!

For the next few months (well, after launch), we will be online only! This is a very strategic decision because we want allll the feedback. We want to know what you like, didn’t like, any ideas you have and so on, before we start pushing into retailers. I know that’s a little annoying, but it’s not forever and our website is adoraball, it’s totally worth visiting.

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I’ve spent a lot of time recently reading through life cycle analyses (LCAs) looking at the full impact of various packaging materials, and written a Ted talk on why glass actually sucks more than you think it does (title is a work in progress).

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Anyway, that’s probably enough from me

Dora is telling me it’s time for a walk by nibbling my ankles. She’s such a treasure.

As always, get in touch if you have any questions.

Party planning continues in the background, and I’m getting pretty excited (but mostly nervous). For reasons we’ll tell you about soon we can’t tell you when said events will be yet, but soon.

Next time you get an email from us, it’ll contain a launch date 😉

Have a fantastic week,
Brianne, Incrediella & the ballers.

P.S. A quick note on the videos

I popped a comment in the last note we sent you to see if anyone might want to make some short website videos with us. We were hoping a few of you would.
It turns out… a lot of you indeed would.
Which is amazing - but also means we now have absolutely no idea how to narrow it down. In an ideal world, we’d have a different baller on every page of the site. However, we have tight deadlines, limited filming time, and minimal editing skills on our end. So, if you were hoping to work with us, please know that we’ve decided to postpone this until after launch.
We’ll figure out more ways to do this properly as we go - just not right now.